Tips to Help You When Choosing Ecommerce Marketing Platform
There have been a rise in popularity of eCommerce over the years. Online sales will only increase in the future. It is essential to consider an eCommerce site for your business. This will capitalize on sales growth. You have the option of hiring a web developer to help you start your business. However, the costs can interfere with your ability to rapidly grow. By looking for an eCommerce marketing platform that is developed will end up saving you money and time. There are plenty of options in the market. This makes it overwhelming to choose the right one. Read on to know what you need to consider when choosing an eCommerce marketing platform.
The first thing to do is consider pricing and payment. You need to know in advance what you will be expected to pay. All platforms charge a monthly rate. The cost will depend on the platform you select. You have the option of choosing a self-hosted or hosted platform. You should also consider the processing fees. You should not compromise the things that you need for a low price.
You should compare the pros and cons of various platforms when coming with a budget. Consider how the customers will be paying. Some third party vendors are not accepted by some platforms. This can cause inconvenience to your customers. You need to decide on the form of payment you will be accepting and compare various eCommerce platforms.Compare various platforms.
It is important you consider the integration and plugins. Most platforms have a lot of tools you can use to run your business such as Shopify. Your business will determine the plugins that will work for you. There are some popular plugins like accounting plugins, email marketing tools and apps to assist in shipping your products. You need an eCommerce platform that is SEO friendly. This will help your business get high rankings in search results.
Choose an eCommerce platform that has mobile friendliness. Most searches are done on mobile devices. Customer service is vital for any business. Your clients may not get access to your business if there are software outages and server downtime.Your brand image and revenue can be affected when your server crashes.Knowing that you have a person to call to get things running will be comforting.
Take a look at the customer service of every platform. They need to be available 24/7. Security is also vital when choosing an eCommerce platform. Nobody wants to enter their credit card details on a sketchy website. Select a platform that supports HTTPS/SSL. This will ensure a secure and safe checkout. The platform needs to be Payment Card Industry (PCI) compliant.