Breaking down Marketing
Marketing is one concept in business that is widely talked about by many stakeholders and reviewers online. When it comes to it marketing has different approaches that will be influenced by the kind of business in questions. As a business owner there is a lot of information you find online that picking the right one to work with becomes difficult. Experts will agree that many people will break down marketing in different ways but in real sense there are three main steps that will ensure you do it right for a successful campaign. In marketing the strategies are designed around capturing , connecting and converting potential clients into customers. Brand positioning has to be looked at before you even begin to work on how best to capture, connect and convert with the customers.
The way you position the business largely determines how people take you. Some vehicle makers are known to produce very luxurious brands for affluent people, while there are other car brands that are more focused on producing cheap and affordable cars that everyone can afford. The two brands are giving the customer the same product but they are worlds apart due to the positioning. Marketing will be largely dependent on how you position yourself in the market. This is why a customer will have no problem paying high amounts of money to have a brand name. When you start a business today and set a certain price for the products you will be making, you have set yourself to attract specific customers.
Products that come with a high price tag will have budget customers seeking other options as they feel they are too expensive while the affluent groups will buy them as they tend to feel that higher price tags mean something is better. There is that target groups that your product will best suit, find them and position yourself in the market to engage with them. When it comes to the first step of capturing the attention of potential customers you need to know that it’s not that easy especially online, creativity and imagination needs to be on a high here.
Here you are creating awareness about the product. After you have captured the attention of the potential customer you need to engage with them in a conversation , this might be hard to do on flyers , show them the value that the product has. The moment you show a customer that a product is solving a problem that have been struggling with they will have no problem making a purchase. When the customer has seen the need to have the product make it tempting for them by offering limited time offers to push them a little.