If you are opening a new café, restaurant or brewery, then you most likely need a liquor license. Does it complicate your life? Absolutely. Is it worth it? Definitely!
Having a liquor license can increase each individual tab by up to 25%. Customers who don’t drink won’t care or notice if you sell alcohol, but customers who do drink will definitely notice if they can’t order their favorite beer or cocktail. Many restaurants depend on positive reviews to help increase traffic. Nobody writes a grumpier review than someone who expected a brew with their meal and had to settle for iced tea. Serving specialty drinks is also a great way to highlight seasonal menu items from summer coolers to autumn drinks flavored with the ever-popular pumpkin spice.
Acquiring a liquor license is a complicated process involving paperwork and know-how. For example, if you are looking to get a liquor license Dallas TX, do you need a Tavern Liquor license, an All Liquor License, a Server License, or all three? Sometimes getting licensed can take months and include a hearing, something you probably don’t have time for while you’re trying to get your business off the ground. Finding a reputable company to help you wade through the red tape is imperative and worth the money.
Once your license is processed, it’s time to start stocking up on the good stuff. Knowing what the local crowd likes should help you decide what to buy. Create a few signature cocktails too that your regular patrons will come back for.
Ultimately the decision to sell alcohol or not at your establishment is up to you. You need to consider what type of clientele you’re hoping to bring in and how much money you want to spend upfront to get your restaurant going. Each type of license comes with different costs and pros and cons. Your best bet is to pour up a nice glass of wine, find a quiet place to think, and ponder your options.